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Local Digital Marketing Made Easy
Local Digital Marketing Made Easy
For the past 15 years, we have helped businesses create successful digital marketing campaigns to achieve their goals. Our process is designed to empower your business and outfit your business with the marketing tools needed to succeed. Talk to us today about how we can support your growth, generate quality leads, and put you on a solid track to success and profit.
Our service includes a comprehensive consult to help identify gaps and opportunities, and results in a comprehensive report that includes a project plan with timelines a cost analysis. Our individualized plans are made up of quality services that will help you get there quickly and smoothly.
We work with a large number of clients from various industries, including:
Our marketing experts are ready assist you in developing a digital marketing plan that drives your business.
Digital Display Campaign
It doesn't matter if you've just opened your restaurant or if you've been open for several years. If you want to start advertisingyour restaurant, but don't know where to start, we're here to help.
There are two types of advertising: Traditional and Digital. Traditional advertising is done through physical supports, such as billboards, flyers, magazines, product tastings or test campaigns.
Digital Advertising is carried out through digital media; computers, laptops, tablets and smart phones. It highlights the use of social media networks, web pages, SEO, newsletter (email marketing), blogs and search engine advertising (SEM).
In 2021, the majority of companies' advertising investment (more than 50%) went to Internet advertising formats such as social media networks, search engines and mobile devices. Digital advertising formats already account for the majority of investment in the United States.
Now that we know the basics, what is restaurant advertising? In this case, digital advertising for restaurants includes all those actions and strategies applied in the gastronomic sector and aimed at:
● Improve customer relations.
● Build customer loyalty.
● Reach new customers.
● Promote products.
● Increase sales.
● Differentiate and strengthen our brand.
WHY IS DIGITAL ADVERTISING IMPORTANT FOR RESTAURANTS?
Rarely is there talk of digital advertising for restaurants or gastronomic advertising and how necessary it is to boost the success of a hospitality business.
Many, motivated by their dreams or family tradition, start a restaurant without knowing the sector in depth. And we do not mean the lack of culinary knowledge, but the lack of knowledge digital advertising techniques in a world in which image and communication are vital.
As a restaurant owner you know better than anyone the dedication it entails and the effort you have had (and have) to make and to offer a quality product and service. But the quality is no longer enough, it is useless to have a wonderful product and a place if no one knows. This is where digital advertising for restaurants comes into play.
Digital advertising for restaurants has many tools that will allow you to communicate the differential value of your restaurant to your potential customers, benefiting from:
● Increase profitability.
● Provide differential value to the brand, products and services.
● Be more competitive.
● Boost corporate identity and brand reputation.
● Improve management.
In the digital age, special attention must be paid to Internet advertising, working digital media properly. The Internet is an open window to thousands of options for your potential customers. It is the word of mouth taken to its maximum exponent, because with just a few clicks they can consult hundreds of reviews from other users, in addition to looking for information on the web and social media networks before opting for a restaurant.
There are many possibilities to apply digital advertising for restaurants: activity on social media networks, a good website design, SEM advertising or a gastronomic blog, for example. Develop a good digital advertising plan for your restaurant and do not miss the opportunity to stand out. Your ad can display anytime a potential customer is searching for:
· Riverside Restaurant
· Riverside Restaurant Menu
· Riverside Family Restaurant
· Best Restaurants In Riverside Ca
· Downtown Riverside Restaurants
· Riverside Korean Restaurant
· Riverside Italian Restaurant
· Vegan Restaurants In Riverside
HOW TO DEVELOP A DIGITAL ADVERTISING PLAN FOR RESTAURANTS
A Digital Advertising Plan should reflect the objectives and next strategies to follow in the digital field. The objectives, strategies and action plans to be carried out online must be specified.
First is to identify the target audience or the group of people who want and / or need what our restaurant can offer them.
Think about the customers who visit your business. Is there a pattern of age, nationality, location or purchasing power?
Study who you're going to target your online advertising efforts to make sure they don't fall on deaf ears. It is as important to know what we are going to say as to whom we are going to say it to. It defines who they are, how they are and where they are present online.
You can start by answering these questions (only those that are relevant to your restaurant):
● What demographic traits define them? (Gender, age, marital status, and household size)
● What are its geographical particularities? (Region (City/county), mobility, means of transport...)
● What personality and lifestyle do they have?
● Where and how do they access the Internet?
● Do you use social media?
● What is your computing experience?
Let's look at an example together. McDonald's target audience is young people ages 14 to 25 and young parents with a young child. Middle class. They are looking for a place to eat that is entertaining, fast service and cheap. They frequently know and use new technologies.
Answer honestly to the questions posed and you will have a basic profile of your target audience. Remember try not to be too broad, be as specific as possible. Dedicate all the time you need, as this is the basis on which the rest of the digital advertising plan for your restaurant will be based.
Study the current situation of your restaurant by identifying where it is and detecting possible improvements at the digital level.
● Website - Do you use a custom web design or a template? Does it adapt to different screens? Is it easy and intuitive to navigate? How much traffic do you have? What are the most visited pages? Number of people who visit your restaurant because they found your website?
● Social Media Networks - In which ones are you present? How often do you update/post? Is your community active? Who manages it?
● Digital Advertising - Do you us Pay-Per-Click campaigns (Social Media Ads and SEM)? Do you use Keywords? What traffic and conversion data do you have?
● Online Reputation - What do they say about your restaurant on the Internet? What percentage do you have of positive, negative or neutral comments? Do you have notoriety in your sector?
SET DIGITAL ADVERTISING GOALS
Without goals you can't know if your efforts are worth it. To do this, both the objectives and the way to achieve them have to be well defined, otherwise your plans will be lost due to the unforeseen events of the road.
Need professional assistance marketing your restaurant? We can help. Call us now at 951-332-6202or submit Contact Form. Let's work together to grow your business by attracting new customers.
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