Google Ads formats and features useful for local businesses
Google Ads Campaigns
Google Search Ads strategy
Google Search Ads strategy
- Search ads (text ads on Google search results) — target local intent with location targeting and location/affiliate extensions.
- Performance Max — single campaign that serves ads across Google properties (Search, Display, Maps, YouTube, Discover); strong for local goals when you provide store feeds, assets, and conversion signals.
- Display
- Search ads (text ads on Google search results) — target local intent with location targeting and location/affiliate extensions.
- Performance Max — single campaign that serves ads across Google properties (Search, Display, Maps, YouTube, Discover); strong for local goals when you provide store feeds, assets, and conversion signals.
- Display ads (image/banner) — reach local audiences on websites and apps; use geo-targeting and local creative.
- Video ads (YouTube) — brand awareness and local promos.
- Discovery ads — appear in YouTube Home feed, Gmail, and Discover; good for local promotions/awareness.
- Shopping & Local Inventory Ads — show products with local availability and drive in-store visits/pickup.
Google Search Ads strategy
Google Search Ads strategy
Google Search Ads strategy
We'll tailor campaign structure to meet your industry and optimize for your primary goal. We'll work with you to;
- Define clear goals & KPIs (leads (CPL), sales (ROAS), phone calls, store visits.)
- Set target CPL/CPA, conversion rate, and budget.
- Account & campaign structure
- Keyword strategy
- Match types & bidding
- Ad copy & assets
- Tracking & measurement
- Budget allocation & pacing
Contact Us
Hire Us and See Positive Results
We’ll customize a plan that fits your needs at affordable rates. From stablishing your business online with a user-friendly website to making easier for customers to find you by showing up when they are looking for your services or products on the top search engines. Let’s make awesome things, together.
Hours
Monday - Friday: 9am - 5pm
Saturday - Sunday: Closed
